country · overall rank 82 of 233 · rank 54 among country destinations
AI models put Bhutan in their top 10 recommendations in 2.1% of answers, rank 82 overall. It does best when the question specifies travel style as exotic: 15.2%, +13.1 points against its overall score. With web search on, it scores +0.6 points against web search off.
The score is the share of answers that recommend Bhutan in their top 10, averaged model by model and then platform by platform, so each platform counts equally.
Bhutan with web search on and off, and at each model's lowest and normal effort setting.
Show as table
Setting
Search on / normal effort
Search off / lowest effort
Web search on vs off
2.4%
1.9%
Normal vs lowest effort
2.3%
2.0%
The baseline question, "Where should I go in 2027?", was asked 5 times of each model at each setting. Bhutan made the top 10 at least once for 5 of those 28 model-and-setting combinations, and where it did, it came back in 24.0% of the repeats on average.
By kind of question
How much higher or lower the score is on questions that ask for each option, in percentage points against the overall score. Outlined cells are below the overall score.
Travel style
Unit: percentage points versus overall score
Exotic
Adventure
Change
+13.1
+0.5
How it's asked
Unit: percentage points versus overall score
Underrated
The plain question
Where should I go?
Change
+4.1
+3.1
−0.3
Transport
Unit: percentage points versus overall score
At most two connections
Requires a flight
Change
−1.1
−1.1
Season
Unit: percentage points versus overall score
Fall
Spring
Change
−1.2
−1.9
Climate
Unit: percentage points versus overall score
Cool Weather
Low Rain
Change
−1.3
−1.8
Travel party
Unit: percentage points versus overall score
Couple
Solo
Change
−1.5
−1.9
Trip length
Unit: percentage points versus overall score
Two weeks
Weekend
One week
Change
−1.6
−1.7
−2.1
How the models wrote the name
Name
Mentions
Bhutan
38
Paro
3
Paro Valley
3
Thimphu
2
Bhutan (Paro/Thimphu)
1
Paro and Punakha
1
Punakha
1
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