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AI Shortlist · Edition 1, 2027 travel year

California, USA in AI travel recommendations

US state · overall rank 7 of 233 · rank 1 among US state destinations

AI models put California, USA in their top 10 recommendations in 27.6% of answers, rank 7 overall. It does best when the question specifies travel style as relaxation: 64.2%, +36.7 points against its overall score. With web search on, it scores +0.3 points against web search off.

The score is the share of answers that recommend California, USA in their top 10, averaged model by model and then platform by platform, so each platform counts equally.

This destination in the other indexes: Source Control · Itinerary Share

By platform

PlatformScore
Claude23.7%
ChatGPT28.2%
Gemini25.8%
Grok32.5%

By model

ModelScore
Claude Opus 522.2%
Claude Sonnet 523.8%
Claude Haiku 4.525.0%
GPT-5.6 Terra32.1%
GPT-5.6 Luna24.2%
Gemini 3.8 Flash25.8%
Grok 4.632.5%

Web search and effort

California, USA · Edition 1, 2027 travel year

Unit: Shortlist score, percent of answers

California, USA with web search on and off, and at each model's lowest and normal effort setting.

Show as table
SettingSearch on / normal effortSearch off / lowest effort
Web search on vs off27.7%27.4%
Normal vs lowest effort28.6%26.5%

The baseline question, "Where should I go in 2027?", was asked 5 times of each model at each setting. California, USA made the top 10 at least once for 2 of those 28 model-and-setting combinations, and where it did, it came back in 20.0% of the repeats on average.

By kind of question

How much higher or lower the score is on questions that ask for each option, in percentage points against the overall score. Outlined cells are below the overall score.

Travel style

Unit: percentage points versus overall score
RelaxationWorkcationCulturalExoticAdventure
Change+36.7+0.6−11.3−12.8−15.6

Climate

Unit: percentage points versus overall score
Low RainMild WeatherCool WeatherWarm Weather
Change+34.6+16.6−0.9−19.2

Transport

Unit: percentage points versus overall score
Road tripAt most two connectionsRequires a flightNonstop, 6–8 hours
Change+25.4+12.6+0.4−22.2

Trip length

Unit: percentage points versus overall score
WeekendOne weekTwo weeks
Change+22.8−1.2−1.6

Travel party

Unit: percentage points versus overall score
FamilySoloCouple
Change+20.4−4.5−10.7

Season

Unit: percentage points versus overall score
SpringSummerWinterFall
Change+16.4+5.8−2.9−5.0

How it's asked

Unit: percentage points versus overall score
Where should I go?The plain questionOverrated
Change+3.2−25.1−27.6

How the models wrote the name

NameMentions
San Diego200
Palm Springs109
Napa Valley100
San Francisco71
Santa Barbara58
Death Valley National Park34
Big Sur33
Lake Tahoe32
Yosemite National Park31
Pacific Coast Highway27
Joshua Tree National Park20
Los Angeles18
Carmel-by-the-Sea13
Monterey13
California12

California, USA

Most questions went to each model at each setting only once, and a model read the answers, so a reading can be wrong. The methodology has the details.

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