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AI Shortlist · Edition 1, 2027 travel year

Finland in AI travel recommendations

country · overall rank 88 of 233 · rank 59 among country destinations

AI models put Finland in their top 10 recommendations in 1.9% of answers, rank 88 overall. It does best when the question specifies season as winter: 7.6%, +5.7 points against its overall score. With web search on, it scores +0.5 points against web search off.

The score is the share of answers that recommend Finland in their top 10, averaged model by model and then platform by platform, so each platform counts equally.

This destination in the other indexes: Source Control

By platform

PlatformScore
Claude1.7%
ChatGPT2.0%
Gemini2.4%
Grok1.6%

By model

ModelScore
Claude Opus 51.6%
Claude Sonnet 52.4%
Claude Haiku 4.51.2%
GPT-5.6 Terra1.2%
GPT-5.6 Luna2.8%
Gemini 3.8 Flash2.4%
Grok 4.61.6%

Web search and effort

Finland · Edition 1, 2027 travel year

Unit: Shortlist score, percent of answers

Finland with web search on and off, and at each model's lowest and normal effort setting.

Show as table
SettingSearch on / normal effortSearch off / lowest effort
Web search on vs off2.2%1.6%
Normal vs lowest effort2.3%1.6%

The repeated baseline question never put this destination in its top 10, so it has no repeat figure.

By kind of question

How much higher or lower the score is on questions that ask for each option, in percentage points against the overall score. Outlined cells are below the overall score.

Season

Unit: percentage points versus overall score
WinterSummerFall
Change+5.7+0.9−1.2

Climate

Unit: percentage points versus overall score
Cool WeatherMild WeatherLow Rain
Change+2.3+0.2−1.9

Transport

Unit: percentage points versus overall score
Requires a flightRoad tripNonstop, 6–8 hours
Change+1.2−1.5−1.9

How it's asked

Unit: percentage points versus overall score
Where should I go?
Change+0.2

Travel style

Unit: percentage points versus overall score
CulturalExoticRelaxationAdventure
Change−0.1−0.7−1.4−1.6

Trip length

Unit: percentage points versus overall score
Two weeksOne weekWeekend
Change−0.2−0.5−1.3

Travel party

Unit: percentage points versus overall score
FamilyCoupleSolo
Change−0.4−1.0−1.7

How the models wrote the name

NameMentions
Helsinki19
Finnish Lapland15
Rovaniemi12
Lapland10
Finland4
Finnish Lakeland4

Finland

Most questions went to each model at each setting only once, and a model read the answers, so a reading can be wrong. The methodology has the details.

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