country · overall rank 8 of 233 · rank 7 among country destinations
AI models put Iceland in their top 10 recommendations in 24.2% of answers, rank 8 overall. It does best when the question specifies climate as cool weather: 70.0%, +45.8 points against its overall score. With web search on, it scores −12.2 points against web search off.
The score is the share of answers that recommend Iceland in their top 10, averaged model by model and then platform by platform, so each platform counts equally.
Iceland with web search on and off, and at each model's lowest and normal effort setting.
Show as table
Setting
Search on / normal effort
Search off / lowest effort
Web search on vs off
18.1%
30.3%
Normal vs lowest effort
22.8%
25.6%
The baseline question, "Where should I go in 2027?", was asked 5 times of each model at each setting. Iceland made the top 10 at least once for 15 of those 28 model-and-setting combinations, and where it did, it came back in 58.7% of the repeats on average.
By kind of question
How much higher or lower the score is on questions that ask for each option, in percentage points against the overall score. Outlined cells are below the overall score.
Climate
Unit: percentage points versus overall score
Cool Weather
Mild Weather
Low Rain
Warm Weather
Change
+45.8
−16.9
−21.3
−23.2
Season
Unit: percentage points versus overall score
Summer
Winter
Fall
Spring
Change
+25.9
−9.8
−11.6
−18.5
How it's asked
Unit: percentage points versus overall score
The plain question
Where should I go?
Overrated
Change
+9.1
+0.1
−24.2
Transport
Unit: percentage points versus overall score
Requires a flight
Road trip
At most two connections
Nonstop, 6–8 hours
Change
+7.2
+5.8
−8.6
−10.7
Travel style
Unit: percentage points versus overall score
Adventure
Exotic
Cultural
Relaxation
Workcation
Change
+3.9
−2.5
−13.8
−15.9
−24.2
Trip length
Unit: percentage points versus overall score
One week
Two weeks
Weekend
Change
+2.3
−2.1
−11.9
Travel party
Unit: percentage points versus overall score
Solo
Family
Couple
Change
+1.2
−8.1
−8.1
How the models wrote the name
Name
Mentions
Iceland
226
Reykjavik
146
Reykjavík
96
Ring Road
22
Reykjavík and the South Coast
8
Iceland Ring Road
6
Blue Lagoon
4
Reykjavík and South Coast
4
Reykjavik & South Coast
3
Reykjavik & the Golden Circle
3
Akureyri
2
Iceland (Reykjavik and South Coast)
2
Iceland’s Ring Road
2
Lake Mývatn
2
Reykjavík and Iceland’s South Coast
2
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