country · overall rank 6 of 233 · rank 6 among country destinations
AI models put Italy in their top 10 recommendations in 28.9% of answers, rank 6 overall. It does best when the question specifies how it's asked as the plain question: 44.6%, +15.7 points against its overall score. With web search on, it scores −13.6 points against web search off.
The score is the share of answers that recommend Italy in their top 10, averaged model by model and then platform by platform, so each platform counts equally.
Italy with web search on and off, and at each model's lowest and normal effort setting.
Show as table
Setting
Search on / normal effort
Search off / lowest effort
Web search on vs off
22.1%
35.7%
Normal vs lowest effort
27.8%
29.9%
The baseline question, "Where should I go in 2027?", was asked 5 times of each model at each setting. Italy made the top 10 at least once for 25 of those 28 model-and-setting combinations, and where it did, it came back in 52.8% of the repeats on average.
By kind of question
How much higher or lower the score is on questions that ask for each option, in percentage points against the overall score. Outlined cells are below the overall score.
How it's asked
Unit: percentage points versus overall score
The plain question
Where should I go?
Underrated
Overrated
Change
+15.7
−0.9
−1.8
−28.9
Season
Unit: percentage points versus overall score
Fall
Spring
Summer
Winter
Change
+13.9
+6.8
−2.8
−23.1
Travel party
Unit: percentage points versus overall score
Couple
Solo
Family
Change
+13.2
−10.1
−19.5
Travel style
Unit: percentage points versus overall score
Cultural
Relaxation
Exotic
Adventure
Workcation
Change
+10.3
−0.9
−17.8
−23.5
−28.9
Climate
Unit: percentage points versus overall score
Mild Weather
Low Rain
Cool Weather
Warm Weather
Change
+8.3
−15.3
−20.7
−25.2
Trip length
Unit: percentage points versus overall score
One week
Two weeks
Weekend
Change
+7.9
+3.8
−25.6
Transport
Unit: percentage points versus overall score
At most two connections
Requires a flight
Nonstop, 6–8 hours
Road trip
Change
−1.3
−2.3
−14.7
−16.0
How the models wrote the name
Name
Mentions
Rome
177
Italy
110
Amalfi Coast
83
Tuscany
67
Dolomites
61
Sicily
44
Florence
41
Venice
32
The Dolomites
28
Puglia
26
Milan
25
Naples
22
Lake Como
21
Cinque Terre
8
Palermo
7
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