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AI Shortlist · Edition 1, 2027 travel year

Japan in AI travel recommendations

country · overall rank 2 of 233 · rank 2 among country destinations

AI models put Japan in their top 10 recommendations in 38.1% of answers, rank 2 overall. It does best when the question specifies how it's asked as the plain question: 84.0%, +45.8 points against its overall score. With web search on, it scores −4.3 points against web search off.

The score is the share of answers that recommend Japan in their top 10, averaged model by model and then platform by platform, so each platform counts equally.

This destination in the other indexes: Source Control · Itinerary Share

By platform

PlatformScore
Claude40.5%
ChatGPT42.7%
Gemini36.5%
Grok32.9%

By model

ModelScore
Claude Opus 539.3%
Claude Sonnet 541.3%
Claude Haiku 4.540.9%
GPT-5.6 Terra40.9%
GPT-5.6 Luna44.4%
Gemini 3.8 Flash36.5%
Grok 4.632.9%

Web search and effort

Japan · Edition 1, 2027 travel year

Unit: Shortlist score, percent of answers

Japan with web search on and off, and at each model's lowest and normal effort setting.

Show as table
SettingSearch on / normal effortSearch off / lowest effort
Web search on vs off36.0%40.3%
Normal vs lowest effort38.5%37.8%

The baseline question, "Where should I go in 2027?", was asked 5 times of each model at each setting. Japan made the top 10 at least once for 28 of those 28 model-and-setting combinations, and where it did, it came back in 85.7% of the repeats on average.

By kind of question

How much higher or lower the score is on questions that ask for each option, in percentage points against the overall score. Outlined cells are below the overall score.

How it's asked

Unit: percentage points versus overall score
The plain questionUnderratedWhere should I go?Overrated
Change+45.8+1.4−3.4−38.1

Season

Unit: percentage points versus overall score
FallSpringWinterSummer
Change+7.6+0.5−17.5−20.6

Trip length

Unit: percentage points versus overall score
Two weeksOne weekWeekend
Change+0.5−5.3−33.9

Transport

Unit: percentage points versus overall score
At most two connectionsRequires a flightRoad trip
Change−6.5−6.7−36.1

Travel party

Unit: percentage points versus overall score
CoupleSoloFamily
Change−11.7−13.4−24.2

Travel style

Unit: percentage points versus overall score
CulturalWorkcationDigital NomadRelaxationExoticAdventure
Change−11.8−12.1−17.3−18.4−24.2−35.4

Climate

Unit: percentage points versus overall score
Mild WeatherCool WeatherWarm Weather
Change−13.8−22.5−37.3

How the models wrote the name

NameMentions
Kyoto348
Japan178
Tokyo125
Hokkaido65
Kanazawa37
Yokohama27
Okinawa15
Sapporo12
Shikoku12
Kawaguchiko9
Niseko9
Osaka7
Nara6
Western Japan6
Hakone4

Japan

Most questions went to each model at each setting only once, and a model read the answers, so a reading can be wrong. The methodology has the details.

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