Skip to content
IndexesFor DMOs & tourism boardsAboutContact

AI Shortlist · Edition 1, 2027 travel year

Massachusetts, USA in AI travel recommendations

US state · overall rank 63 of 233 · rank 23 among US state destinations

AI models put Massachusetts, USA in their top 10 recommendations in 3.9% of answers, rank 63 overall. It does best when the question specifies season as fall: 15.9%, +12.0 points against its overall score. With web search on, it scores +0.7 points against web search off.

The score is the share of answers that recommend Massachusetts, USA in their top 10, averaged model by model and then platform by platform, so each platform counts equally.

This destination in the other indexes: Source Control

By platform

PlatformScore
Claude3.3%
ChatGPT4.6%
Gemini2.0%
Grok5.6%

By model

ModelScore
Claude Opus 52.0%
Claude Sonnet 53.6%
Claude Haiku 4.54.4%
GPT-5.6 Terra5.6%
GPT-5.6 Luna3.6%
Gemini 3.8 Flash2.0%
Grok 4.65.6%

Web search and effort

Massachusetts, USA · Edition 1, 2027 travel year

Unit: Shortlist score, percent of answers

Massachusetts, USA with web search on and off, and at each model's lowest and normal effort setting.

Show as table
SettingSearch on / normal effortSearch off / lowest effort
Web search on vs off4.2%3.5%
Normal vs lowest effort4.2%3.5%

The repeated baseline question never put this destination in its top 10, so it has no repeat figure.

By kind of question

How much higher or lower the score is on questions that ask for each option, in percentage points against the overall score. Outlined cells are below the overall score.

Season

Unit: percentage points versus overall score
FallSummerSpringWinter
Change+12.0+1.4−2.7−2.8

Trip length

Unit: percentage points versus overall score
WeekendOne weekTwo weeks
Change+8.2+0.4−2.5

Transport

Unit: percentage points versus overall score
Road tripAt most two connectionsRequires a flight
Change+0.7−1.4−2.5

How it's asked

Unit: percentage points versus overall score
Where should I go?Overrated
Change+0.5−3.9

Climate

Unit: percentage points versus overall score
Mild WeatherCool Weather
Change−1.4−3.0

Travel style

Unit: percentage points versus overall score
CulturalRelaxationAdventure
Change−1.8−2.5−3.5

Travel party

Unit: percentage points versus overall score
FamilySolo
Change−2.5−2.8

How the models wrote the name

NameMentions
Boston29
The Berkshires18
Cape Cod15
Berkshires8
Salem8
Nantucket5
Plymouth Rock4
Lenox2
Stockbridge2

Massachusetts, USA

Most questions went to each model at each setting only once, and a model read the answers, so a reading can be wrong. The methodology has the details.

Loading mentions…

Request a destination scan

One destinationReal travel questionsSources you can inspect