country · overall rank 14 of 233 · rank 11 among country destinations
AI models put Morocco in their top 10 recommendations in 16.9% of answers, rank 14 overall. It does best when the question specifies travel style as exotic: 41.7%, +24.8 points against its overall score. With web search on, it scores −2.2 points against web search off.
The score is the share of answers that recommend Morocco in their top 10, averaged model by model and then platform by platform, so each platform counts equally.
Morocco with web search on and off, and at each model's lowest and normal effort setting.
Show as table
Setting
Search on / normal effort
Search off / lowest effort
Web search on vs off
15.8%
18.0%
Normal vs lowest effort
17.1%
16.6%
The baseline question, "Where should I go in 2027?", was asked 5 times of each model at each setting. Morocco made the top 10 at least once for 22 of those 28 model-and-setting combinations, and where it did, it came back in 40.9% of the repeats on average.
By kind of question
How much higher or lower the score is on questions that ask for each option, in percentage points against the overall score. Outlined cells are below the overall score.
Travel style
Unit: percentage points versus overall score
Exotic
Cultural
Adventure
Relaxation
Change
+24.8
+11.1
+6.6
−12.5
Transport
Unit: percentage points versus overall score
Nonstop, 6–8 hours
Requires a flight
At most two connections
Road trip
Change
+18.1
+11.6
+4.3
−3.3
Climate
Unit: percentage points versus overall score
Low Rain
Warm Weather
Mild Weather
Cool Weather
Change
+17.2
+7.2
+3.8
−5.2
Travel party
Unit: percentage points versus overall score
Couple
Solo
Family
Change
+14.1
+11.5
−5.4
Season
Unit: percentage points versus overall score
Spring
Fall
Winter
Summer
Change
+13.8
+5.9
+4.9
−11.3
How it's asked
Unit: percentage points versus overall score
The plain question
Where should I go?
Underrated
Change
+12.9
−0.6
−16.9
Trip length
Unit: percentage points versus overall score
Two weeks
One week
Weekend
Change
+11.3
+4.4
−7.4
How the models wrote the name
Name
Mentions
Marrakech
220
Morocco
166
Casablanca
66
Tangier
40
Fez
16
Marrakech and the Atlas Mountains
9
Marrakesh
8
Southern Morocco
5
Agadir
4
Essaouira
4
Marrakech & the Sahara
4
Chefchaouen
3
Marrakech to Essaouira
3
Atlas Mountains
2
Marrakech & Fez
2
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