country · overall rank 20 of 233 · rank 16 among country destinations
AI models put Norway in their top 10 recommendations in 11.5% of answers, rank 20 overall. It does best when the question specifies season as summer: 43.9%, +32.4 points against its overall score. With web search on, it scores −1.4 points against web search off.
The score is the share of answers that recommend Norway in their top 10, averaged model by model and then platform by platform, so each platform counts equally.
Norway with web search on and off, and at each model's lowest and normal effort setting.
Show as table
Setting
Search on / normal effort
Search off / lowest effort
Web search on vs off
10.8%
12.2%
Normal vs lowest effort
11.3%
11.7%
The baseline question, "Where should I go in 2027?", was asked 5 times of each model at each setting. Norway made the top 10 at least once for 10 of those 28 model-and-setting combinations, and where it did, it came back in 38.0% of the repeats on average.
By kind of question
How much higher or lower the score is on questions that ask for each option, in percentage points against the overall score. Outlined cells are below the overall score.
Season
Unit: percentage points versus overall score
Summer
Winter
Fall
Spring
Change
+32.4
−2.5
−8.3
−10.8
Climate
Unit: percentage points versus overall score
Cool Weather
Mild Weather
Change
+29.2
−2.1
Travel style
Unit: percentage points versus overall score
Adventure
Cultural
Exotic
Relaxation
Change
+12.8
−3.4
−5.0
−10.1
Transport
Unit: percentage points versus overall score
Road trip
Requires a flight
At most two connections
Nonstop, 6–8 hours
Change
+7.9
+1.2
−10.4
−11.2
Trip length
Unit: percentage points versus overall score
Two weeks
One week
Weekend
Change
+3.4
−2.7
−9.8
Travel party
Unit: percentage points versus overall score
Solo
Family
Couple
Change
+3.0
−3.7
−9.1
How it's asked
Unit: percentage points versus overall score
Where should I go?
The plain question
Change
+0.5
−1.1
How the models wrote the name
Name
Mentions
Norway
72
Bergen
46
Tromsø
39
Lofoten Islands
32
Oslo
30
Svalbard
20
Norwegian Fjords
11
Western Norway
7
Western Fjords
5
Norway’s Fjords
4
Fjord Norway
3
Norwegian fjords and Lofoten
3
Western Norway (Bergen/Ålesund fjords)
3
Bergen and the Norwegian Fjords
2
Geirangerfjord
2
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