Skip to content
IndexesFor DMOs & tourism boardsAboutContact

AI Shortlist · Edition 1, 2027 travel year

Spain in AI travel recommendations

country · overall rank 3 of 233 · rank 3 among country destinations

AI models put Spain in their top 10 recommendations in 37.1% of answers, rank 3 overall. It does best when the question specifies travel style as workcation: 93.8%, +56.6 points against its overall score. With web search on, it scores +0.1 points against web search off.

The score is the share of answers that recommend Spain in their top 10, averaged model by model and then platform by platform, so each platform counts equally.

This destination in the other indexes: Source Control · Itinerary Share

By platform

PlatformScore
Claude34.5%
ChatGPT36.5%
Gemini42.5%
Grok34.9%

By model

ModelScore
Claude Opus 541.7%
Claude Sonnet 529.4%
Claude Haiku 4.532.5%
GPT-5.6 Terra33.7%
GPT-5.6 Luna39.3%
Gemini 3.8 Flash42.5%
Grok 4.634.9%

Web search and effort

Spain · Edition 1, 2027 travel year

Unit: Shortlist score, percent of answers

Spain with web search on and off, and at each model's lowest and normal effort setting.

Show as table
SettingSearch on / normal effortSearch off / lowest effort
Web search on vs off37.1%37.1%
Normal vs lowest effort37.9%36.3%

The baseline question, "Where should I go in 2027?", was asked 5 times of each model at each setting. Spain made the top 10 at least once for 22 of those 28 model-and-setting combinations, and where it did, it came back in 69.1% of the repeats on average.

By kind of question

How much higher or lower the score is on questions that ask for each option, in percentage points against the overall score. Outlined cells are below the overall score.

Travel style

Unit: percentage points versus overall score
WorkcationDigital NomadCulturalRelaxationExoticAdventure
Change+56.6+40.0+7.5+6.6−5.2−14.2

Climate

Unit: percentage points versus overall score
Mild WeatherLow RainWarm WeatherCool Weather
Change+31.5+12.2−10.6−17.1

Transport

Unit: percentage points versus overall score
Nonstop, 6–8 hoursAt most two connectionsRequires a flightRoad trip
Change+30.6+8.4+3.7−8.4

How it's asked

Unit: percentage points versus overall score
The plain questionWhere should I go?UnderratedOverrated
Change+22.1−1.0−19.4−37.1

Travel party

Unit: percentage points versus overall score
CoupleSoloFamily
Change+17.2+11.2−19.7

Season

Unit: percentage points versus overall score
SpringFallSummerWinter
Change+14.8−3.5−7.3−9.1

Trip length

Unit: percentage points versus overall score
One weekTwo weeksWeekend
Change+9.1+3.0−19.1

How the models wrote the name

NameMentions
Barcelona233
Madrid115
Seville94
Andalusia75
Spain74
Tenerife62
Canary Islands54
Cádiz45
Málaga40
Mallorca38
Valencia37
Lanzarote25
Tenerife, Canary Islands19
Fuerteventura15
Las Palmas de Gran Canaria15

Spain

Most questions went to each model at each setting only once, and a model read the answers, so a reading can be wrong. The methodology has the details.

Loading mentions…

Request a destination scan

One destinationReal travel questionsSources you can inspect