Skip to content
Tourism Signals
Request a scan
IndexesFor DMOs & tourism boardsAboutContact

AI Shortlist · Edition 1, 2027 travel year

Sweden in AI travel recommendations

country · overall rank 83 of 233 · rank 55 among country destinations

AI models put Sweden in their top 10 recommendations in 2.1% of answers, rank 83 overall. It does best when the question specifies how it's asked as underrated: 28.1%, +26.0 points against its overall score. With web search on, it scores +0.8 points against web search off.

The score is the share of answers that recommend Sweden in their top 10, averaged model by model and then platform by platform, so each platform counts equally.

This destination in the other indexes: Source Control

By platform

PlatformScore
Claude1.6%
ChatGPT2.2%
Gemini1.6%
Grok3.2%

By model

ModelScore
Claude Opus 52.0%
Claude Sonnet 52.0%
Claude Haiku 4.50.8%
GPT-5.6 Terra2.4%
GPT-5.6 Luna2.0%
Gemini 3.8 Flash1.6%
Grok 4.63.2%

Web search and effort

Sweden · Edition 1, 2027 travel year

Unit: Shortlist score, percent of answers

Sweden with web search on and off, and at each model's lowest and normal effort setting.

Show as table
SettingSearch on / normal effortSearch off / lowest effort
Web search on vs off2.5%1.7%
Normal vs lowest effort2.4%1.9%

The repeated baseline question never put this destination in its top 10, so it has no repeat figure.

By kind of question

How much higher or lower the score is on questions that ask for each option, in percentage points against the overall score. Outlined cells are below the overall score.

How it's asked

Unit: percentage points versus overall score
UnderratedWhere should I go?The plain question
Change+26.0−0.2−2.1

Transport

Unit: percentage points versus overall score
Requires a flightNonstop, 6–8 hoursRoad trip
Change+12.1−0.8−2.1

Climate

Unit: percentage points versus overall score
Mild WeatherCool WeatherLow Rain
Change+12.1+0.8−2.1

Travel style

Unit: percentage points versus overall score
CulturalAdventure
Change+11.0−2.1

Season

Unit: percentage points versus overall score
SummerWinterFall
Change+8.6−1.2−2.1

Travel party

Unit: percentage points versus overall score
FamilySoloCouple
Change+8.6−1.3−2.1

Trip length

Unit: percentage points versus overall score
One weekTwo weeks
Change+5.5−2.1

How the models wrote the name

NameMentions
Stockholm27
Dalsland13
Swedish Lapland2
Abisko1
Gothenburg1
High Coast and Abisko1
Northern Sweden’s Lapland1
Stockholm Archipelago1
Sweden1

Sweden

Most questions went to each model at each setting only once, and a model read the answers, so a reading can be wrong. The methodology has the details.

Loading mentions…

Request a destination scan

One destinationReal travel questionsSources you can inspect
Request a destination scanExplore indexes