country · overall rank 44 of 233 · rank 28 among country destinations
AI models put Switzerland in their top 10 recommendations in 6.1% of answers, rank 44 overall. It does best when the question specifies climate as cool weather: 15.8%, +9.7 points against its overall score. With web search on, it scores −1.1 points against web search off.
The score is the share of answers that recommend Switzerland in their top 10, averaged model by model and then platform by platform, so each platform counts equally.
Switzerland with web search on and off, and at each model's lowest and normal effort setting.
Show as table
Setting
Search on / normal effort
Search off / lowest effort
Web search on vs off
5.6%
6.7%
Normal vs lowest effort
6.9%
5.4%
The baseline question, "Where should I go in 2027?", was asked 5 times of each model at each setting. Switzerland made the top 10 at least once for 1 of those 28 model-and-setting combinations, and where it did, it came back in 20.0% of the repeats on average.
By kind of question
How much higher or lower the score is on questions that ask for each option, in percentage points against the overall score. Outlined cells are below the overall score.
Climate
Unit: percentage points versus overall score
Cool Weather
Low Rain
Mild Weather
Warm Weather
Change
+9.7
−5.4
−6.1
−6.1
Season
Unit: percentage points versus overall score
Summer
Winter
Spring
Fall
Change
+9.1
+6.5
−2.7
−4.2
Trip length
Unit: percentage points versus overall score
Two weeks
One week
Weekend
Change
+1.7
+0.6
−5.5
Travel style
Unit: percentage points versus overall score
Relaxation
Adventure
Cultural
Exotic
Change
+0.8
−3.4
−4.6
−4.9
How it's asked
Unit: percentage points versus overall score
Where should I go?
The plain question
Overrated
Change
+0.7
−4.9
−6.1
Transport
Unit: percentage points versus overall score
At most two connections
Nonstop, 6–8 hours
Requires a flight
Road trip
Change
−0.9
−3.4
−5.1
−5.7
Travel party
Unit: percentage points versus overall score
Family
Couple
Solo
Change
−2.2
−4.6
−4.8
How the models wrote the name
Name
Mentions
Switzerland
30
Swiss Alps
28
Zermatt
28
Zurich
23
Interlaken
15
St. Moritz
15
Geneva
7
Lucerne
7
Bernese Oberland
5
Jungfrau Region
3
Lake Lucerne
3
Zürich
3
Lake Geneva
2
Lauterbrunnen
2
Swiss Alps (Grand Tour of Switzerland)
2
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