country · overall rank 12 of 233 · rank 9 among country destinations
AI models put the United Kingdom in their top 10 recommendations in 18.0% of answers, rank 12 overall. It does best when the question specifies climate as cool weather: 79.6%, +61.6 points against its overall score. With web search on, it scores −4.0 points against web search off.
The score is the share of answers that recommend the United Kingdom in their top 10, averaged model by model and then platform by platform, so each platform counts equally.
the United Kingdom with web search on and off, and at each model's lowest and normal effort setting.
Show as table
Setting
Search on / normal effort
Search off / lowest effort
Web search on vs off
16.0%
20.0%
Normal vs lowest effort
18.4%
17.7%
The baseline question, "Where should I go in 2027?", was asked 5 times of each model at each setting. the United Kingdom made the top 10 at least once for 8 of those 28 model-and-setting combinations, and where it did, it came back in 27.5% of the repeats on average.
By kind of question
How much higher or lower the score is on questions that ask for each option, in percentage points against the overall score. Outlined cells are below the overall score.
Climate
Unit: percentage points versus overall score
Cool Weather
Mild Weather
Low Rain
Warm Weather
Change
+61.6
−1.0
−13.8
−17.7
Season
Unit: percentage points versus overall score
Summer
Fall
Spring
Winter
Change
+21.3
−4.0
−7.7
−7.8
Travel style
Unit: percentage points versus overall score
Cultural
Adventure
Relaxation
Exotic
Change
+16.7
−2.7
−4.5
−8.0
Trip length
Unit: percentage points versus overall score
One week
Two weeks
Weekend
Change
+16.6
−6.5
−12.8
Travel party
Unit: percentage points versus overall score
Family
Solo
Couple
Change
+14.3
+10.5
−7.9
Transport
Unit: percentage points versus overall score
Nonstop, 6–8 hours
Requires a flight
Road trip
At most two connections
Change
+13.8
+10.6
+7.2
+2.1
How it's asked
Unit: percentage points versus overall score
Where should I go?
The plain question
Overrated
Underrated
Change
+1.5
−9.1
−18.0
−18.0
How the models wrote the name
Name
Mentions
Edinburgh
175
London
152
Scottish Highlands
50
Scotland
46
North Coast 500
23
Manchester
8
Lake District
7
Isle of Skye
6
Belfast
5
Scottish Highlands and Isle of Skye
5
The Cotswolds
5
Stonehenge
4
Cotswolds
3
Edinburgh and the Scottish Highlands
3
Edinburgh, Scotland
3
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