AI Shortlist · Edition 1, 2027 travel year

Utah, USA in AI travel recommendations

US state · overall rank 22 of 233 · rank 5 among US state destinations

AI models put Utah, USA in their top 10 recommendations in 11.0% of answers, rank 22 overall. It does best when the question specifies transport as road trip: 37.1%, +26.0 points against its overall score. With web search on, it scores +1.1 points against web search off.

The score is the share of answers that recommend Utah, USA in their top 10, averaged model by model and then platform by platform, so each platform counts equally.

This destination in the other indexes: Source Control · Itinerary Share

By platform

Platform	Score
Claude	10.8%
ChatGPT	11.9%
Gemini	12.3%
Grok	9.1%

By model

Model	Score
Claude Opus 5	13.9%
Claude Sonnet 5	6.8%
Claude Haiku 4.5	11.9%
GPT-5.6 Terra	11.9%
GPT-5.6 Luna	11.9%
Gemini 3.8 Flash	12.3%
Grok 4.6	9.1%

Web search and effort

Utah, USA · Edition 1, 2027 travel year

Unit: Shortlist score, percent of answers

Utah, USA with web search on and off, and at each model's lowest and normal effort setting.

Show as table

Setting	Search on / normal effort	Search off / lowest effort
Web search on vs off	11.6%	10.5%
Normal vs lowest effort	11.3%	10.8%

The repeated baseline question never put this destination in its top 10, so it has no repeat figure.

By kind of question

How much higher or lower the score is on questions that ask for each option, in percentage points against the overall score. Outlined cells are below the overall score.

Transport

Unit: percentage points versus overall score
	Road trip	Requires a flight	At most two connections
Change	+26.0	+1.8	−6.9

Climate

Unit: percentage points versus overall score
	Low Rain	Warm Weather	Cool Weather	Mild Weather
Change	+21.3	−9.3	−10.2	−11.0

Travel style

Unit: percentage points versus overall score
	Adventure	Relaxation	Exotic
Change	+11.2	+5.6	−8.1

Season

Unit: percentage points versus overall score
	Spring	Fall	Winter	Summer
Change	+9.8	+8.8	+4.4	−8.0

Trip length

Unit: percentage points versus overall score
	Two weeks	Weekend	One week
Change	+7.9	+2.5	−0.9

Travel party

Unit: percentage points versus overall score
	Family	Solo	Couple
Change	+3.0	−1.4	−9.0

How it's asked

Unit: percentage points versus overall score
	Where should I go?	Underrated	The plain question	Overrated
Change	+1.4	−9.0	−11.0	−11.0

How the models wrote the name

Name	Mentions
Moab	82
Park City	62
Zion National Park	57
Utah	24
Bryce Canyon National Park	10
Southern Utah	10
Utah’s National Parks	10
Utah’s Mighty Five	9
St. George	7
Scenic Byway 12	6
Southern Utah National Parks	5
Arches National Park	4
Capitol Reef National Park	4
Kanab	4
Utah’s Mighty 5	4

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