country · overall rank 39 of 233 · rank 25 among country destinations
AI models put Vietnam in their top 10 recommendations in 6.8% of answers, rank 39 overall. It does best when the question specifies travel style as digital nomad: 55.2%, +48.4 points against its overall score. With web search on, it scores +0.9 points against web search off.
The score is the share of answers that recommend Vietnam in their top 10, averaged model by model and then platform by platform, so each platform counts equally.
Vietnam with web search on and off, and at each model's lowest and normal effort setting.
Show as table
Setting
Search on / normal effort
Search off / lowest effort
Web search on vs off
7.2%
6.4%
Normal vs lowest effort
6.2%
7.5%
The baseline question, "Where should I go in 2027?", was asked 5 times of each model at each setting. Vietnam made the top 10 at least once for 10 of those 28 model-and-setting combinations, and where it did, it came back in 58.0% of the repeats on average.
By kind of question
How much higher or lower the score is on questions that ask for each option, in percentage points against the overall score. Outlined cells are below the overall score.
Travel style
Unit: percentage points versus overall score
Digital Nomad
Cultural
Workcation
Exotic
Adventure
Relaxation
Change
+48.4
+2.4
−0.6
−2.8
−3.5
−5.8
Trip length
Unit: percentage points versus overall score
Two weeks
One week
Weekend
Change
+8.5
−5.0
−6.6
Transport
Unit: percentage points versus overall score
Requires a flight
At most two connections
Road trip
Change
+7.6
−4.2
−5.8
How it's asked
Unit: percentage points versus overall score
The plain question
Where should I go?
Underrated
Overrated
Change
+6.1
−0.3
−4.7
−6.8
Climate
Unit: percentage points versus overall score
Warm Weather
Mild Weather
Low Rain
Cool Weather
Change
+3.5
−4.2
−5.4
−6.4
Season
Unit: percentage points versus overall score
Winter
Spring
Fall
Summer
Change
+2.9
−2.3
−4.1
−5.5
Travel party
Unit: percentage points versus overall score
Family
Solo
Couple
Change
+0.7
−1.6
−3.8
How the models wrote the name
Name
Mentions
Vietnam
122
Hoi An
26
Con Dao
20
Hanoi
19
Da Nang
18
Con Dao Islands
12
Ho Chi Minh City
9
Da Lat
4
Vietnam (Hanoi to Ho Chi Minh City)
3
Ha Long Bay
2
Canggu alternative — Da Nang
1
Central and Southern Vietnam
1
Central Vietnam
1
Central Vietnam (Hội An and Đà Nẵng)
1
Dalat
1
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