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Destination Source Control · Edition 1, 2027 travel year

Destination Source Control data

The data behind the Destination Source Control is available on request. Tell us what you need it for and we'll reply with what's available.

What the data covers (Edition 1, 2027 travel year)

  • The ranking

    For each destination: the share of the sources AI cited that are its own official sites, the share from any official source, and the mix of source types, by platform.

  • Every website cited

    Each website the answers cited, what kind of source it is, and the destinations it was cited for.

  • Kinds of source

    Totals for each kind of source, from tourism boards to travel blogs and forums.

  • Every answer that searched the web

    For each of the 882 answers that used web search: the sources it cited and the destination each one supported.

  • The questions and the models

    All 59 questions, the 7 models and their settings, and when the answers were collected.

Quoting the figures

If you quote a figure from these indexes, cite Tourism Signals and the edition named on this page. The underlying data is available on request. No licence to republish it is granted: contact us before redistributing it or using it commercially.

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