country · overall rank 15 of 233 · rank 12 among country destinations
AI models put New Zealand in their top 10 recommendations in 16.0% of answers, rank 15 overall. It does best when the question specifies how it's asked as the plain question: 42.3%, +26.3 points against its overall score. With web search on, it scores −11.1 points against web search off.
The score is the share of answers that recommend New Zealand in their top 10, averaged model by model and then platform by platform, so each platform counts equally.
New Zealand with web search on and off, and at each model's lowest and normal effort setting.
Show as table
Setting
Search on / normal effort
Search off / lowest effort
Web search on vs off
10.4%
21.5%
Normal vs lowest effort
16.2%
15.8%
The baseline question, "Where should I go in 2027?", was asked 5 times of each model at each setting. New Zealand made the top 10 at least once for 18 of those 28 model-and-setting combinations, and where it did, it came back in 71.1% of the repeats on average.
By kind of question
How much higher or lower the score is on questions that ask for each option, in percentage points against the overall score. Outlined cells are below the overall score.
How it's asked
Unit: percentage points versus overall score
The plain question
Where should I go?
Change
+26.3
−1.8
Climate
Unit: percentage points versus overall score
Cool Weather
Mild Weather
Warm Weather
Low Rain
Change
+5.9
−7.3
−14.1
−16.0
Trip length
Unit: percentage points versus overall score
Two weeks
One week
Weekend
Change
+5.6
−12.3
−15.3
Travel style
Unit: percentage points versus overall score
Adventure
Exotic
Workcation
Relaxation
Cultural
Change
+4.2
−10.4
−13.9
−14.6
−16.0
Season
Unit: percentage points versus overall score
Winter
Summer
Fall
Spring
Change
+0.5
−8.2
−9.9
−11.6
Travel party
Unit: percentage points versus overall score
Solo
Couple
Family
Change
−2.1
−5.4
−14.4
Transport
Unit: percentage points versus overall score
Road trip
Requires a flight
At most two connections
Change
−5.2
−5.9
−10.3
How the models wrote the name
Name
Mentions
Queenstown
150
New Zealand
148
South Island
73
Auckland
20
New Zealand’s South Island
13
North Island
6
New Zealand (South Island)
4
New Zealand South Island
3
Bay of Islands
2
New Zealand's South Island
2
Queenstown and Fiordland
2
Wellington
2
Auckland and Rotorua
1
Auckland/Queenstown
1
Chatham Islands
1
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