Skip to content
IndexesFor DMOs & tourism boardsAboutContact

AI Shortlist · Edition 1, 2027 travel year

Serbia in AI travel recommendations

country · overall rank 67 of 233 · rank 43 among country destinations

AI models put Serbia in their top 10 recommendations in 3.5% of answers, rank 67 overall. It does best when the question specifies how it's asked as the plain question: 31.0%, +27.5 points against its overall score. With web search on, it scores +3.7 points against web search off.

The score is the share of answers that recommend Serbia in their top 10, averaged model by model and then platform by platform, so each platform counts equally.

This destination in the other indexes: Source Control

By platform

PlatformScore
Claude2.4%
ChatGPT2.6%
Gemini4.0%
Grok5.2%

By model

ModelScore
Claude Opus 55.2%
Claude Sonnet 52.0%
Claude Haiku 4.50.0%
GPT-5.6 Terra2.4%
GPT-5.6 Luna2.8%
Gemini 3.8 Flash4.0%
Grok 4.65.2%

Web search and effort

Serbia · Edition 1, 2027 travel year

Unit: Shortlist score, percent of answers

Serbia with web search on and off, and at each model's lowest and normal effort setting.

Show as table
SettingSearch on / normal effortSearch off / lowest effort
Web search on vs off5.4%1.6%
Normal vs lowest effort3.7%3.4%

The baseline question, "Where should I go in 2027?", was asked 5 times of each model at each setting. Serbia made the top 10 at least once for 16 of those 28 model-and-setting combinations, and where it did, it came back in 48.8% of the repeats on average.

By kind of question

How much higher or lower the score is on questions that ask for each option, in percentage points against the overall score. Outlined cells are below the overall score.

How it's asked

Unit: percentage points versus overall score
The plain questionUnderratedWhere should I go?
Change+27.5−1.4−2.4

Transport

Unit: percentage points versus overall score
At most two connectionsRequires a flight
Change+0.8−0.2

Travel style

Unit: percentage points versus overall score
Cultural
Change−2.6

Season

Unit: percentage points versus overall score
Summer
Change−2.7

Travel party

Unit: percentage points versus overall score
Family
Change−2.7

How the models wrote the name

NameMentions
Belgrade69
Serbia1

Serbia

Most questions went to each model at each setting only once, and a model read the answers, so a reading can be wrong. The methodology has the details.

Loading mentions…

Request a destination scan

One destinationReal travel questionsSources you can inspect