country · overall rank 21 of 233 · rank 17 among country destinations
AI models put Thailand in their top 10 recommendations in 11.5% of answers, rank 21 overall. It does best when the question specifies travel style as digital nomad: 100.0%, +88.5 points against its overall score. With web search on, it scores +0.1 points against web search off.
The score is the share of answers that recommend Thailand in their top 10, averaged model by model and then platform by platform, so each platform counts equally.
Thailand with web search on and off, and at each model's lowest and normal effort setting.
Show as table
Setting
Search on / normal effort
Search off / lowest effort
Web search on vs off
11.5%
11.4%
Normal vs lowest effort
10.6%
12.4%
The baseline question, "Where should I go in 2027?", was asked 5 times of each model at each setting. Thailand made the top 10 at least once for 6 of those 28 model-and-setting combinations, and where it did, it came back in 60.0% of the repeats on average.
By kind of question
How much higher or lower the score is on questions that ask for each option, in percentage points against the overall score. Outlined cells are below the overall score.
Travel style
Unit: percentage points versus overall score
Digital Nomad
Workcation
Cultural
Relaxation
Adventure
Exotic
Change
+88.5
+61.5
+3.1
−1.4
−5.0
−8.3
Climate
Unit: percentage points versus overall score
Warm Weather
Low Rain
Mild Weather
Cool Weather
Change
+17.0
−5.2
−9.6
−11.0
Season
Unit: percentage points versus overall score
Winter
Fall
Spring
Summer
Change
+12.4
−6.7
−10.8
−11.2
Trip length
Unit: percentage points versus overall score
Two weeks
One week
Weekend
Change
+11.2
−9.3
−11.3
Transport
Unit: percentage points versus overall score
Requires a flight
At most two connections
Road trip
Change
+7.3
+0.9
−10.0
Travel party
Unit: percentage points versus overall score
Family
Solo
Couple
Change
+1.6
+0.3
−4.0
How it's asked
Unit: percentage points versus overall score
Where should I go?
The plain question
Underrated
Overrated
Change
+0.7
−4.0
−6.3
−11.5
How the models wrote the name
Name
Mentions
Thailand
112
Chiang Mai
111
Phuket
52
Bangkok
45
Koh Samui
7
Krabi
5
Phuket & Krabi
3
Southern Thailand
3
Bangkok & Chiang Mai
2
Chiang Rai
2
Koh Lanta
2
Northern Thailand
2
Phuket/Krabi
2
Andaman Coast
1
Chiang Mai & Bangkok
1
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